Raynor Eurotech Cross-Media Project
A leading supplier of commercial office furniture, Raynor had been doing the majority of the graphic design and production for their catalogs, trade show, print and mobile media in-house. As their business grew, the challenge of creating innovative designs and, importantly, meeting deadlines and managing budgets was becoming an increasingly losing battle. What began as an in-house initiative to save time and money was turning into the opposite and becoming not only a more costly and cumbersome process but also a distraction from what they do best—marketing and selling their office furniture products. Management decided to take a different approach by seeking an outside creative team that could operate as though it was their own in-house art department and photo studio. They chose CGP for their comprehensive cross-media project management.
The deliverables for this project: These are a few samples of the work CGP did for Raynor’s Eurotech products’ business-to-business and contract catalogs, various printed promo pieces, trade magazine advertising, mobile media application design, trade show material design and creation, photography and retouching for the big box stores, and web design services.
The Solution: CGP’s entire team became an extension of this client’s on going marketing communications project initiatives, serving as the equivalent of their in-house art department…without the added overhead. We work in partnership with Raynor’s marketing group to come up with new ideas for their print advertising, promotion, catalogs, displays, and mobile/web media, as well as product solutions that will contribute to selling more furniture to their clients.