Project Description

Junior’s Cheesecake & New Restaurant

Junior’s is famous for its amazing cheesecakes, but when they were planning to open their new full-service restaurant in Times Square, they came to CGP Studios, where we’ve been doing their packaging and catalog design and production for years. CGP’s creative team put together a complete promotional program for the restaurant, including a CostCo gift card program with mailers, envelopes, gift cards, and holders. CGP’s creative team—our lead designer, photography manager, and studio manager—conceived, planned, and coordinated all aspects of the project and promotional launch. This included shooting approximately 150 mouth-watering Junior’s cheesecakes at CGP’s Nyack photo studio for the promo package, plus another photo shoot on-site at Junior’s Times Square restaurant for the pastrami sandwich with steak and fries pictured in the billboard ad. In addition to concept development, design, layout, and photography, CGP also printed, finished, packaged and delivered all of the materials for the gift card program (mailers, envelopes, gift cards, and holders), printed the promo materials, as well as produced the powerful billboard (shown here) promoting Junior’s new Times Square restaurant/store and appearing on the highways and byways of New York City.