Project Description

Cross-Media Project for Alden Parks

Alden Parks wanted something that could be proudly given to architects, decorators, and designers. So, they asked CGP Studios to design and produce a top-drawer presentation binder to promote the company’s unique line of antique furniture reproduction products that would elevate Alden Park’s brand and company image.

Our Studio-3 creative team developed a concept and layout design for this 100+ page product presentation package, including doing the photo-shoot of all furniture products on-site at the client’s showroom in North Carolina. Then, the image design and computer retouching artists at CGP’s New York studio applied their professional magic to create beautiful, elaborate home decor/lifestyle scenes by combining the new high quality, digital product shots with separate photo image elements, designing the presentation book with tabs, and then printing the 4-color process product pages on an elegant silk text stock, with a gold-foil stamped cover…all well within Alden Parks’ budget and ahead of schedule.