Frequently Asked Questions…
When the project parameters and schedule are clearly defined, the preference is to establish a project price. Some work, by definition, has to be by the hour. When the agreement is for a clearly defined project, it is usually based on a schedule of when items are expected to be received from the client (product samples for a photo-shoot, say), approvals on design comps, the target delivery date, and specific, quantifiable deliverables that CGP will produce (–for example, 10,ooo sixteen-page brochures printed in 5-colors on a matte stock, or a web-storefront representing seventy to eighty products and including 25 pages and sub-pages and 3 moving j-query “sliders” with a specified number of video or moving images.
Many projects are defined as phases (E.G., Phase 1, Phase 2, Phase 3) with pricing defined and agreed to for each phase. Even with a project pricing agreement, there are often service items or deliverables that are referenced as possible options—these will often be on an additional “time and/or materials” basis (for example, if the client decides during or after a photo-shoot that, not only does she want certain images to be retouched but also wants certain special image, 3-D,or movement effects to be done that were not anticipated or planned for at the start of a project. The same can be applied to a print project or a website development project when, after the project is in the design or production stage, the person in charge determines they need more pages. And, conversely, they might decide to print or develop fewer pages than the original plan—in which case, of course, the price would be adjusted lower by CGP.
That’s a very good question. Our incorporated business name as registered here in the state of New York is Color Graphic Press, Inc. That’s been our official company name since we started the company as a graphic production and offset printing services company in 1969. We keep changing with the times, though, and as an evolving company the name, and the way we and others refer to to us, has also changed. Not so different from the way people have different versions of their name that they’re called. One original legal name as assigned on their birth certificate, a family nickname when they’re growing up, perhaps another nickname on the playground or the ball field, something else on their grown-up professional business card, etc. Customers, partners and employees began calling us by the acronym CGP early on. When we added photography studio services in the 1980’s, that part of the business was referred to as the CGP Studio. Then, when we added creative graphic design services in the 1990’s, which became the CGP Design Studio, things got a little more complicated…and maybe even potentially confusing. More recently, our account and marketing managers and some clients started referring to CGP’s three studios. Then, as more and more projects incorporated the soup-to-nuts services of our photography/video, graphic design, and production, those projects were referred to as Studio-3 projects. Hence, the CGP Studio-3 project management offering. Mostly, these days, we’re simply called CGP Studios or just CGP. Bottom line, and no matter how you parse it or refer to us, we’re one company offering flexibility, quality, and cost-effective value for almost any creative-production media service.
All of these involve different sets of standards and technologies that are being utilized mostly on smartphone devices to enhance communications, interactions, and transactions for individuals, businesses and organizations. They can and are being used especially to promote and support companies’ legacy and loyalty marketing programs, for example. More and more these kinds of applications are using open-source technologies, which makes them well suited to widespread consumer and commercial adoption and usage. Interestingly, they also have the potential capability of tapping into and using web and data analytics to enable effective tracking of marketing and promotional program response. At CGP Studios, for example, we have been utilizing QR codes for years now, and we’re starting to develop and incorporate 3-D, video, and other graphical-informational models for clients to use in augmented reality and similar applications. Following is a brief description, with some examples, of the three applications referenced in your question:
QR (Quick-Response) codes are those little squarish (about 1″ x 1″) printed black-and-white graphics filled with static-y looking squiggles and black boxes in 3 of the square’s corners. QR codes started as a grass-roots marketing tool and can be found printed in publications, advertisements, on point-of-purchase displays, at trade shows, and even on product packaging. Smartphones with a free QR reader app make it fast and easy for you to point-and-click to get linked immediately to more detailed information, video, graphics, etc., without having to type, search, or speak. Example of a QR code:
NFC or Near-Field Communications technology is essentially a developing payment system that turns mobile smartphones into mobile wallets. The possible uses of NFC technology, however, go beyond a convenient mobile payment device. Initially, Samsung, Nokia, Sony, Motorola and HTC have primarily adopted the technology in some of their devices as a commerce standard, although it is yet to be seen whether NFC or some other technology will become the standard. What is clear is that the boundaries on the world-wide consumer value proposition continue to spread and the possibilities of technologies like NFC will continue to challenge and inspire how all businesses will need to adapt their business strategies for marketing, merchandising, and conducting commerce.
Augmented reality (AR) is a recent technology driven primarily by video games and mobile devices like smartphones. Using your mobile phone, for example, you might be able to point your device and some combination of video, audio or informative graphics will appear in your field of view and become superimposed on your real-world environment. Current applications of augmented reality use, for example, your smartphone’s camera, gps, and compass can be deployed to create a real time interactive experience with a more “static” media—say, an ad in a printed magazine or on a billboard or even a motor vehicle—and create a moving, 3-D video-graphic experience that engages the viewer directly.
For a more visual example of how AR can work, check out these videos (below). One is a simulated, almost “virtual reality” like experience. The second is an interactive book experience. The possibilities for advertising, promo, and product information, we think, are quite evident.
Definitely not. That’s totally up to you, and you’ll get superior value whether you utilize one, two or all three of our Studio-3 services. In fact, historically, most of our clients started by utilizing just one of our primary services. Some came to us for our expertise in printing quality catalogs, some used only our photo studio services and had an in-house designer take it from there, others have focussed strictly on concept development and graphic design for a new print ad/promo campaign, and still others have CGP design and develop their web, social media, and interactive mobile designs for their digital media strategies. All of them get the benefits of working with a creative media agency that has the talent, the people, and the knowledge-base on all fronts—photography, video, image management, creative branding, graphic design, programming, printing, and technical/production management to effectively plan, design and implement any creative communications project. Many of our successful clients started with us years ago when print media was all, or most, of what they needed to handle their marketing, merchandising, and business communications. As the internet, mobile and digital interactive communications have extended the lines of communications, our traditional, long-term print media partners, as well as our newer clients, are realizing that a comprehensive planning, design and cross media management approach makes a lot of sense. Today, more and more clients are finding that cross media planning strategies are the best way to communicate and achieve their goals. That’s why more and more are choosing the Studio-3 approach offered by CGP.
CGP was started in New York City over thirty years ago by Paul Rochman. In 2010 the company moved its studios and headquarters from NYC’s Hudson Yards to Nyack, NY, where it purchased and renovated a twelve thousand square foot building overlooking the other side of the Hudson River just slightly upstream for its Studio-3 operations.
Go to our Contact & Directions web page for easy directions or call us today and we’ll help get you here for a visit and to see how we work. We’re just north of the Tappan Zee Bridge, about 20 miles from NYC overlooking the Hudson River. Our City clients love to take a few hours to get out into the country on the short but refreshing drive over the river and up the Palisades to meet and visit with us here in Nyack. It’s really fast and easy.
Actually, we’re in one of the greatest locations in the New York metro area, the nearby scenery and the towns are amazing, and it’s one of the most famous areas for bike- and motor- cycling, so, no joke, some of our clients and partners who work with us travel by bicycle or motorcycle to get here. Then, of course, being right on the Hudson, technically you could visit us by boat, if you have one. However you prefer to travel, though, we encourage you to visit and spend some time with us. You’ll like what you see, inside and out.
Don’t have a ride and interested in the possibility of working with us? Contact us and we’ll arrange your transportation at your convenience.
And, if you’re too busy to come to our airy Studios location, we’ll come visit you wherever you may be.